brand identity infrastructure

ai sees less than half
of who your brand is

AI recommends based on popularity, not identity. Your brand becomes invisible. One line of code fixes that.

43
avg ai alignment / 100
57%
identity invisible to ai
78
brands profiled

the problem

ai defaults to big brands. yours disappears.

AI knows what you sell. It doesn't know who you are. When a consumer asks an AI agent for artisanal jewelry with a slow fashion ethos, it returns Tiffany. Ask for independent skincare rooted in wellness, it returns Neutrogena.

This isn't a size problem. It's a data problem. Your archetypes, values, community, aesthetic — everything that makes your brand yours — lives in your head and your captions. Not in any format AI can query.

what ai currently reads

product category
visible
price tier
visible
website content
visible
brand archetypes
invisible
core values
invisible
community signals
invisible
aesthetic identity
invisible
cultural positioning
invisible

how it works

three steps. one line of code.

01

define your identity

Archetypes, values, aesthetic style, community, voice. The identity dimensions that make your brand yours — structured for machines.

02

see your AI score

An AI perception audit runs automatically. We score the gap between your self-reported identity and how AI actually perceives you.

03

add one line

Paste one line into your website settings. AI agents can now find your brand and we track every sale they drive.

the install

one line. every major platform.

AI agents can find your brand and we track every sale they drive. Free to join — pay only when it works.

<script async src="https://esina.app/api/esina.js?brand=YOUR_BRAND_ID"></script>

works on every platform

Shopify
Squarespace
Wix
WordPress
Framer
Webflow
+ any other

same query. different intelligence.

consumer →

“Artisanal jewelry that feels like wearable art. No logo, slow fashion, quiet luxury aesthetic.”

ESINA identity match

éliou53%
Completedworks49%
Lizzie Fortunato47%

generic ai

Pandorapopular
Tiffany & Co.popular
Mejuripopular
éliou not mentioned

free to join. pay only when it works.

One line of code. AI agents can find your brand and we track every sale they drive.