Tea & Tequila

Fashion·mid·jester
52/ 100

ai perceives: “Tea & Tequila is a fashion brand that fuses artistic expression with sustainable practices, appealing to those who seek individuality in their style.

unique product offeringsstrong brand identity
jesterprimary
40

not this brand

corporateboringconformist
status signalcounterculture
emotional resonancejoy
voice toneirreverent
design languageeclectic
sustainabilitybasic

communities

trend alignment

dopamine dressingcommunity commercefounder led

brand adjacencies

éliouHeaven MayhemRoxanne AssoulinPura VidaGorjana

Makes the jewelry that matches your vibe, not your outfit

Values individuality and playfulness over polish

Part of a community that sees getting dressed as a creative act

mission

Playful, irreverent jewelry for people who see accessories as the best part of the outfit.

differentiation

TikTok-born brand with sell-out drops and genuine community. Not fashion-y, not basic — the jewelry that turns a regular outfit into a whole personality. Y2K maximalism without the irony being forced.

origin

Founded in LA in 2021 by two friends who met in a design program and wanted to make jewelry that felt as fun as going out. Tea & Tequila rapidly built a following on TikTok with jewelry drops that sold out in minutes. Maximalist, Y2K-adjacent, irreverent.

founder philosophy

Life is short, wear the earrings that start conversations.

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